Headline as a persuasive tool in publicistic discourse formatIsbn:Softcover - 9783640398027 Frontmatter -- VORWORT -- INHALTSVERZEICHNIS

Frontmatter -- VORWORT -- INHALTSVERZEICHNIS -- EINLEITUNG -- HAUPTTEIL -- SCHLUSSTEIL -- ANHANG -- Backmatter

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Headline as a persuasive tool in publicistic discourse formatIsbn:Softcover - 9783640398027 Frontmatter -- VORWORT -- INHALTSVERZEICHNISSeminar paper from the year 2008 in the subject English Language and Literature Studies Linguistics, grade: 8 ECTS (out of 10), University of Groningen, course: M. A. "Euroculture: Europe in the Wider World", language: English, abstract: In this paper the headline of English speaking newspapers and magazines has been studied as an independent and effective persuasive element of a text. In this paper I want to discuss, how susceptible are we to